3D Mapping

When you step into a conference center, you think you will see the familiar sight of long tables covered with white cloths, bright fluorescent lights, and neat podiums above the rows chair. Contrary to all your initial thoughts, as soon as you step through the door, you suddenly hear the sound of crickets and frogs chirping in the swamp. Around you is a forest filled with vivid colors of grass, trees, and flowers. You even feel a gentle breeze and warm rays of sunlight caressing your skin. All thanks to the divine 3D Mapping technology that helps guests have unique experiences like being in a completely different space.

3D Mapping is a technique that uses light to create a 3D effect on the surface it touches to create interactive image blocks in 3-dimensional space. It can be understood as a combination of 3D and filmmaking technology. The 3D Mapping technique builds a model with a size ratio that is 100% identical to the real object. Then, from the computer model, the technician creates 3D sound and light effects to show to viewers.

It’s like light painting – a way to add texture, color, and even emotion to a space. You can showcase anything – from sponsoring brands to cinematic-style narrative videos. It is especially more effective when used outdoors.

3D Mapping projection form will use separate software to perform animations, effects and effects, then use one or more high-capacity projectors and project the boss image onto the face of the object, as well as It can be projected onto outdoor or indoor stages or large outdoor places such as shopping centers and buildings. Mapping technology will help 3D effects and sample objects match down to the smallest detail. Therefore, when using this technology, it will be no different from the real object.

• Excite attendees through enhanced experiences
• Create interactive elements
• Leave a mark on the event
• The event was widely shared on social networks
• Generate impressive ROI (conversion rate) in terms of brand promotion

Events applying 3D Mapping technology such as:

• The Heineken brand organizes events about James Bond in Ho Chi Minh City and Hanoi to promote the movie, Spectre.
• 3D Mapping is used to create laser mazes, experience modern lighting systems, decode secret messages, and help overcome challenges like James Bond.
• Creating works of art on human faces was organized by Nobumichi Asai and Studio WOW in conjunction with Intel’s Experience Awesome project.

• The projected object must be rough, not shiny
• Measurement must be accurate in every detail
• Creativity in graphics
• It must be similar to the projector

With the practical effects that 3D Mapping technology brings to users, this is one of the marketing solutions, communication solutions, and technology application solutions related to images that should be considered for use. The quick and professional effectiveness of 3D Mapping technology in conveying the content and messages that businesses/organizations want to bring to customers and viewers.

Preparing the content script and the presentation surface is essential to being effective when applying 3D Mapping technology. Although it brings precision and professionalism and affirms its value, the cost of organizing events using this technology is quite high.

Hitek Event is one of the leading units in providing and organizing events with performances using 3D Mapping. Hopefully the above information has brought a new perspective to help customers understand more about this form of performance.